Tourism and Wildlife Cabinet Secretary Dr. Alfred Mutua is urging the devolved governments in Mombasa, Kwale, Kilifi, and Lamu to elevate safety measures along their renowned white sandy beaches. His call includes enhancing lighting and access road infrastructure to bolster the appeal and reputation of these coastal counties as tourism destinations.

Dr. Mutua emphasizes that by beautifying tourist resort towns, public areas, and pristine beachfronts through better illumination, coastal counties can significantly enhance their tourism allure. He highlights that well-lit streets along the shoreline and improved beach access roads will not only make these areas safer but also more accessible to visitors, thereby boosting tourism potential.

During celebrations marking World Wildlife Day in Kwale town, Dr. Mutua stressed the importance of street lighting in enhancing safety, security, and living standards while also fostering tourism investments. This year’s World Wildlife Day theme, “Connecting people and the planet: Exploring digital innovation in wildlife conservation,” underscores the significance of initiatives like improved street lighting in promoting both human safety and wildlife conservation efforts.

The event, attended by key figures such as Kenya Wildlife Service Director General Dr. Erustus Kanga and Kwale County Commissioner Stephen Orinde, witnessed the launch of the Sable Antelope Action Plan (2022-2031) and the commissioning of the Diani-Chale Marine National Reserve, further highlighting the importance of conservation efforts in tandem with tourism development.

Dr. Mutua emphasizes his ministry’s collaboration with coastal county leadership to upgrade street lighting infrastructure, particularly in areas heavily reliant on tourism. He stresses the need for coastal counties to prioritize the upkeep and cleanliness of their pristine beaches, as they are major attractions for both domestic and international tourists.

Accompanied by Kwale Governor Fatuma Achani, Dr. Mutua underscores the safety and security benefits that improved street lighting infrastructure can offer to residents, visitors, and businesses alike. He also urges coastal counties to ensure reasonable rates for services provided to tourists, encouraging more visits to these attractions.

Furthermore, Dr. Mutua advocates for the establishment of a world-class aquarium in Mombasa to promote marine conservation and attract tourists. Such facilities would showcase diverse aquatic life, providing educational opportunities and further enhancing tourism offerings.

Addressing the issue of ‘beach boys’ and unauthorized beach operators, Dr. Mutua pledges the government’s commitment to tackling this menace, which tarnishes the country’s image as a tourist-friendly destination. He calls for proper regulation and monitoring of beaches to ensure visitors’ safety and enjoyment while also creating designated areas for beach vendors away from the shoreline.

Dr. Mutua reiterates his ministry’s support for the formation of tourism boards at the county level to oversee beach management and curb unauthorized activities. He emphasizes the need for industry investors to diversify tourist products to attract more visitors and unlock the full potential of the tourism sector.

Governor Achani underscores the ongoing street lighting projects in Diani municipality aimed at enhancing its tourism appeal. Diani Beach’s recognition as the best destination beach in Africa for six consecutive years underscores its significance in attracting tourists, both domestic and international.

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